You need shock elements to break up and disorganize the chains of command in the brain, the 'mind-forg'd manacles' that Blake wrote about. That's the unpredictable elements, dads: the erratic, the erotic, the Eristic. Tim Leary said it: 'People have to go out of their minds before they can come to their senses.' They can't feel and touch and smell the real earth, man, as long as the manacles in the cortex tell them it belongs to somebody else. If you don't want to call it magic, call it counter-conditioning, but the principle is the same. Breaking up the trip society laid on us and starting our own trip.
Illuminatus! Trilogy: Simon Moon talking to Joe Malik