The Masters Of Associativity recommend:
If you want to enter someones name as a keyword, do not use constructions like »RonaldReagan« or »Ronald-Reagan«. This is not likely to be typed in by anyone else, so your keyword will never be linked and lost. The Assoziations-Blaster's strength is not exact information, but connecting things together. So consider if you would like just »Ronald« as a keyword, it will connect Ronald Reagan with Ronald McDonald and any other Ronald in the world.