Name

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Scrooge never painted out Old Marley's name. There it stood, years afterwards, above the warehouse door: Scrooge and Marley. The firm was known as Scrooge and Marley. Sometimes people new to the business called Scrooge Scrooge, and sometimes Marley, but he answered to both names. It was all the same to him.

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I was born with one name. Or rather two.

My own, my personal, my individual name. Eta. Eta. Eta I am and Eta I have always been.

But the second name of my name. That was never my own. Often changing, always given. Usually defined by man or culture or society or religion. Sonnok and Grey and Blue and Maverick.

Until finally I set aside the pretense. I embraced the reality. The tilde stands for all names, for all possibilities, in that there is only ever an approximation which labels but never defines.

I never hear the name, or read the name, of Yarmouth, but I am reminded of a certain Sunday morning on the beach, the bells ringing for church, little Em'ly leaning on my shoulder, Ham lazily dropping stones into the water, and the sun, away at sea, just breaking through the heavy mist, and showing us the ships, like their own shadows.

Deciding on the names of everyday objects can be a trial: couch or sofa or settee is merely one example of a trivial dilemma along these lines. Any distinctions to be drawn between these three are probably rather fine but the choice of a name will almost certainly convey something to the person you name it to. Us or them can be decided by something this simple.

There's this guy named Clarence. You hate him. Then you meet another guy named Clarence. This second Clarence has done nothing to you, but you will associate hime with the Clarence you hate and will probably be prejudiced. »No power in names,« you say? Think again. Not many kids named Adolf these days...

The name »mez«
is also a bit challenging in relation to her actual real-life persona, as
several of her net.art pieces aren't credited to her as such, but
have various author titles attached – mz post modemism,
mezchine, ms Tech.no.whore, flesque, e-mauler, and
mezflesque.exe (her latest incarnation). Ask the net.artist mez
about her real (birth) name and listen attentively through the
gagging noises that emanate from her throat. You might hear an
intelligible answer, but I doubt it. This isn't because she's got some
exotic speech impediment or strange form of throat disorder. It's
all down to the fact that since 1995 she's been changing her
author name almost as frequently as her hairstyle. And this
frequent name-changing behavior is somehow inextricably caught
up in her extensive net.art creations. I'd guesstimate that her alias
swapping has occurred about 8 times in the last 4 years. Better
yet, I'll just ask just her.

You wonder why so many computer geeks use pseudonyms not longer than three letters? There are several reasons:

- The refuse to use graphical user interfaces, and when you have to type everthing in, it's best to have as few letters as possible.
- They go crazy for acronyms like »The Flying Egg«, which results in »TFE«.
- They play lots of video games and in most games you are just allowed three letters in the hiscore list.

The last reason is the most important one by the way.